Behavioral Sciences Free Full-Text Mind over Matter: Examining the Role of Cognitive Dissonance and Self-Efficacy in Discontinuous Usage Intentions on Pan-Entertainment Mobile Live Broadcast Platforms

A person who feels defensive or unhappy might consider the role cognitive dissonance might play in these feelings. If they are part of a wider problem that is causing distress, people may benefit from speaking with a therapist. Cognitive dissonance occurs when a person’s behavior and beliefs do not complement each other or when they hold two contradictory beliefs. It causes a feeling of discomfort that can motivate people to try to feel better.

  • “If you believe in the power of recycling but you don’t have access to a recycling program in your community, this can cause you distress or discomfort because you have this value that’s important to you but you’re not participating in it,” says Dr. Prewitt.
  • These approaches have shown promise, and more recently the neurobiological underpinnings of mindfulness strategies have been studied.
  • Sometimes, new information leads to cognitive dissonance, but that also allows you to take new actions you may not have thought about taking before.
  • Subjects were placed in either a dissonance- based eating disorder program or a more traditional education intervention, (in which they received educational materials).
  • Information overload on pan-entertainment mobile live broadcast platform has a positive influence on users’ cognitive dissonance.

By utilizing this theoretical framework, this study will be able to identify the specific factors that influence the behavioral intention to discontinue among users of pan-entertainment mobile live broadcast platforms. This will provide a comprehensive understanding of the psychological process of discontinuing the use of Chinese pan-entertainment mobile live broadcast platform users and help to determine the likelihood of reducing discontinuation. The current body of literature indicates a growing trend of discontinuous usage intentions among users of social media platforms. While several factors affecting discontinuous usage intentions have been explored in previous research, the specific factors and mechanisms impacting discontinuous usage intentions among users of pan-entertainment mobile live broadcast platforms remain undefined.

How To Reduce Cognitive Dissonance

Conversely, users with low self-efficacy are more prone to discontinuous usage intention, potentially leading them to uninstall the platform. Recent literature supports the study’s findings on cognitive and affective dimensions in user behaviour. Zhang, Zhao, Lu, and Yang [79] research showed that information overload and service overload could lead to cognitive dissonance and negative emotions, resulting in discontinuous usage intention. Marikyan, Papagiannidis, and Alamanos [83] discovered a positive correlation between user addiction and cognitive dissonance, leading to discontinuous usage intention. First, recent studies have highlighted the crucial role of the cognitive dimension in discontinuous usage intention. For example, Ye, Cho, Chen, and Jia [11] found a positive relationship between users’ perception of information overload and discontinuous usage intention in social media platforms.

If you took the job you would miss your loved ones; if you turned the job down, you would pine for the beautiful streams, mountains, and valleys. Life is filled with decisions, and decisions (as a general rule) arouse dissonance. When the participants were asked to evaluate the experiment, the participants who were paid only $1 rated the tedious task as more fun and enjoyable than the participants who were paid $20 to lie. They were then paid either $1 or $20 to tell a waiting participant (a confederate) that the tasks were really interesting. Almost all of the participants agreed to walk into the waiting room and persuade the confederate that the boring experiment would be fun.

3. Cognitive Dissonance Theory

The first step in planning a cognitive behavioural treatment program is to carry out a functional analysis to identify maintaining antecedents and set treatments targets, select interventions. For example, thinking smoking causes lung cancer will cause dissonance if a person smokes. When one of the dissonant elements is a behavior, the individual can change or eliminate the behavior. If a voluntary experience that has cost a lot of effort turns out badly, the dissonance is reduced by redefining the experience as interesting. In all conditions, they then heard a very boring discussion about sex in lower animals. They were asked to rate how interesting they had found the discussion and how interesting they had found the people involved in it.

Research has shown that internet addicts do not always feel guilty about their usage – Binghamton University

Research has shown that internet addicts do not always feel guilty about their usage.

Posted: Thu, 06 Apr 2017 07:50:43 GMT [source]

While this can feel uncomfortable at first, it’s helpful to reflect on the reasons behind our behavior. In that sense, the experience of cognitive dissonance is an opportunity to learn and grow, as long as we deal with it constructively and respond in a way that we choose and is beneficial. The concept of cognitive dissonance is nicely explained in this YouTube video by social psychologist Andy Luttrell. Dissonance can also be experienced vicariously through people of a social group that we identify with. When they act inconsistently with their attitude, we feel the same discomfort as if we had acted inconsistently with our attitude ourselves (Cooper, 2016).

What are the signs of cognitive dissonance?

Unfortunately, though, there’s no flashing red light that tells you when you’re not in alignment with your values — it’s all internal. As we mentioned earlier, many people know that smoking is harmful to their health — yet they continue to do it. In the 1950s laboratory experiments on cognitive dissonance, participants had to complete a series of boring tasks. They were then given either $1 or $20 to tell a person in the waiting room that the task was fun.

cognitive dissonance and addiction

We are driven to reconcile those conflicting thoughts, beliefs, and desires or behaviors to preserve harmony in our minds and make ourselves feel rationally better. Mindfulness, is drawn from Zen Buddhist teachings and refers to viewing things in a special way. The mechanisms of mindfulness include being non-judgemental, acceptance, habituation and extinction, relaxation and cognitive change35. These variables are essential in developing distress tolerance and reducing impulsivity, which are important variables in relapse process. As seen in Rajiv’s case illustration, internal (social anxiety, craving) and external cues (drinking partner, a favourite brand of drink) were identified as triggers for his craving. Subsequently inadequate coping and lack of assertiveness and low self-efficacy maintained his drinking.

Assessing Cognitive Dissonance: 2 Questionnaires

Others high risk situations include physical states such as hunger, thirst, fatigue, testing personal control, responsivity to substance cues (craving). The RP model highlights the significance cognitive dissonance and addiction of covert antecedents such as lifestyle patterns craving in relapse. Cognitive dissonance suggests that addicts may modify their reasoning processes to support the satisfaction of impulses.

  • If you’re experiencing cognitive dissonance, it’s best to ask yourself if the strategies you’re using to cope with it will result in a positive long-term outcome.
  • Neuroscience research has correlated learning with the elaboration of neural networks in the brain.
  • This can be a difficult decision when the choices feel equally good or equally bad.